Now that IMS 2014 is only a few days away, the team is rushing to put the finishing touches on an event that has been months in the making. As a leader in RF/microwave and microelectronics technology, IMS and October’s European Microwave Week are major events for us – our Super Bowls, if you will. It is at these events, and in the time in between, that we will launch many of our new products.
My first experience as both attendee and exhibitor was IMS 2012 in Montreal, ON. For API Technologies, it was a banner year, as it marked the first time all of our RF/microwave product lines would be shown together, in a single location. Historically speaking, customers had known us for our respected, legacy brands including Spectrum Microwave, CMT Filters, and C-MAC Aerospace (formerly Cobham MAL). It was at this event we first got to show the full breadth of API Technologies’ products to customers, journalists, and our industry peers.
Today things are a bit different, but no less exciting. Since that time, the API Technologies product line has evolved and expanded to include system-level ready solutions, subsystems, and advanced modules, including our Active Antenna Array Unit (AAAU) for AESA radar, GaN based power amplifiers, and Integrated Microwave Assemblies (IMA), high temperature electronics, and optical data bus products. We have also added new applications and expanded the use of our technology in commercial aviation, commercial wireless, satellites, and industrial products, which introduced a whole new group of customers to our company and our capabilities.
All of this brings me to this year’s event. So, what am I looking forward to at IMS 2014 in Tampa? Here’s my personal highlight reel:
- Technology Exchanges: I won’t give you any spoilers, but… we will be rolling out several new products at IMS. (For the latest, I recommend Following API Technologies on LinkedIn or Twitter.) Our engineers have done outstanding work and I love watching these team members engage with the design engineers who visit our booth. Ultimately our products are being used to drive the success of their projects, so it is great to see these technology exchanges taking place in real time.
- Meeting with Our Reps and Distributors: IMS offers us the opportunity to engage with our (outstanding!) sales representatives and distributors and train them on our new products. They are a dynamic group of professionals and look forward to hearing their feedback.
- Interesting Events: We will have a front row seat to the inaugural episode of Wireless Design & Development’s “WDD Live”, which will be filmed in the API Technologies booth. (The topic? Connected cars!). Also, we will be defending our title at the Best of RF & Microwave awards. Last year API Technologies took home the award for Best Custom Solutions.
- Social Interaction: Activity at IMS isn’t limited to the great technical sessions or trade show floor; a lot of the interaction takes place on Twitter. @apitechnologies has been a very engaged participant in years’ past and I expect this year will be no different.
There is much more to say, but there is still so much more to do. I will leave you with this:
See you at IMS 2014!